How to Buy Wines Online and Game the System​​
Make Americans and Everyone Great (Wine Shoppers) Again

My focus is on genuine deals, not on hyped up, high-priced cult wines from self-proclaimed luxury brands.

 Today,  with more wines than ever available on the internet, the savvy shopper can find  superb wines for everyday enjoyment and  cellar-worthy wines to squirrel away for future enjoyment,  both  at great prices. 
To help you maximize your wine enjoyment, we follow over two dozen sites and much like your own personal shopper, we wade through the bluster, the hype, and the b.s to find the best wines at the best prices.

Today's Deal

Top 12 White Wines To Beat the Summer Heat
Go with these zesty, refreshing, versatile Sauvignon Blancs
Under $20 at www.wine.com

2016 Santa Carolina Reserva, Leyda Valley, Chile $9.99
2016 Matetic EQ Coastal, Chile  $16.99
2016 Santa Rita Reserva, Casablanca, Chile $9.99
2016 Vina Leyda Sauvignon Blanc Leyda Valley $16.99
2015 Gissen NEw Zealand, Marlborough, $11.99
2014 Château La Verriere Blanc, Bordeaux $13.99
2016 Santa Rita, Reserva, Chile $9.99
2016 Dry Creek Vineyard Sauvignon Blanc, $16.99
2016 Villa Maria Private Bin Sauvignon Blanc $12.99
2015 Ferrari-Carano Fume Blanc,  $13.99
2016 Spy Valley Sauvignon Blanc, Marlborough, $14.99
2016 La Playa Estate Sauvignon Blanc, Colchagua, Chile $7.99
I have no relationship with this website.

Savvy Online Wine Shopping 101

Are Wine Clubs for you?

Trending Winery Direct

Real Discounts or Bogus Prices?

In the familiar digital world of coupons, member discounts and promo codes, we still need to ask ourselves: “How can online wine dealers knock 30%-70% off retail prices?

That’s a reasonable question to raise and it’s normal to be a little skeptical.

It is also normal to wonder if the wines fell off the back of the truck, were left sitting on the Houston docks in July, are total crap, or are truly a treasure trove discovered in a dark cellar.

Here are several reasonable explanations...                

Over the last three years I’ve been tracking many online wine clubs as part of my reporting on online wine retailers. As the direct to consumer clubs from wineries continue to grow, we are seeing an increase in independent clubs being offered by publications like the Wall Street Journal and airlines along with totally independent e-commerce businesses like the Wine of the Month Club, Vinesse, and Winc.

The Yelp-like reviews for these e-commerce only wine clubs are mixed and a few are downright hostile. 


This is the address of an organization representing several small wineries who have banded together to market direct to consumers.  

Most of the wineries are from Napa and are high-end brands.

The core wineries are these:
Blackbird Vineyards
Switchback Ridge
These are real wineries that can be visited.                                    
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Point Scores: Helpful or Pointless?

 My Down to Earth Approach 

Fake Wines, Really?

I like to cut through the snobbery and the elitist baloney that so many writers and publications encourage.

Cult wines and so-called luxury brands are intended to appeal to insecure novices or Total Snobs.

With wine enjoyment, there is no such thing as a gifted palate or a natural born taster.

And there are no right or wrong answers about what to drink and when to drink a wine you like.

When you approve of a wine in a restaurant after a taste, it is your wine. So you can do whatever you want with it; pour it on your salad, or over your head.

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Once upon a time in a kingdom far away, only Robert Parker’s Wine Advocate and The Wine Spectator dueled over which one could score the most wines 90 points or more. Then along came Stephen Tanzer, The Wine Enthusiast, Vinous and others to jump on the 100 point scoring system with a steady barrage of 90 point scores in their publications.  The result is total chaos.

                                    Read More

In an era of fake news, fake wineries should not be a shocker.

There are real wineries, and then there are wines from non-real wineries that are only brands or labels.

A real winery produces wines and is involved to some degree in the winemaking process (harvesting, crushing, fermenting, aging and bottling).

These real wineries usually are owned by people who have an actual place you might visit or at least drive by.

Authentic may be a better word than real.

But what are “fake wineries’?